Congratulations! The year is 1982. After 10 years working as a clown for your father’s circus, he has retired and given you control. You’re continuing a great tradition as your grandfather actually started your circus in 1922. After looking carefully at the circus’s books, you learn just how hard things are. You’re just making enough money to pay the performers’ salaries and keep up with suppliers.
You sit down in your tent and your father has left you an envelope. Inside, is an article by someone called Michael Porter. Do you read it?