A New Circus

It’s 2012 and you have just finished getting your Global MBA from Asia’s best program at Yonsei University. You especially enjoyed Ho-uk Lee’s Business Strategy class.

Your whole life you’ve been fascinated by the performing arts. So, you’ve decided to start your own circus and combine your loves of the arts and business. You make the following value curve for your circus.

But that’s the easy party. Now, you have to start making the decisions that will create the correct value curve.